Genealogy and the Brand New You – Part Deux

Genealogy and the Brand New You – Part Deux

I wrote a recent post about creating your Brand which you can read about here. I had so many questions about the post, that I decided to do a follow-up and call it Part Deux…in French, because everyone knows when you say things in French it is more classy…I speak fluent Japanese, but if I said Part Ni, you would all just go ‘Huh,’ so I went with the class instead.In the first post I went over the why’s of creating a purposeful brand of you. This post I will discuss more of the how’s.Dee asked a good question in her comment on that post. She asked, ‘what you do if you have more than one brand?’ This a great question! Which allows me to clear this up better…You are your Brand – that is one Brand. Now you may have different avenues of focus or products or skills that you offer, but it all comes under the Brand of You.For an example, let’s say that you are:a transitional genealogist (currently doing you own research, but plan to turn professional at some point)have a genealogy blogyou may Continue reading

What Brand of Genealogist Are You?

What Brand of Genealogist Are You?

Is it Time for a Brand New You?Been thinking a lot about “branding” a lot lately…and I am not talking about cows! Recently, I was made Publicity Chair for UGA (Utah Genealogical Association) which has necessitated that I do a lot of thinking about creating a “brand”. I come from a publicity and marketing background and was on the Publicity Committee with the grand poo-bah of publicity himself, Thomas MacEntee for the FGS 2011 Conference – but, for those who aren’t sure what a brand is - simply put, your brand is your public presence and how you are perceived and more importantly, how you are remembered.So, what is your brand? If you don’t manage your brand – others may do it for you…and not always with positive results! I must have inherited this understanding from my 4th great grandfather, who was Judge David Rorer.David Rorer was not only one of the founding settlers of Little Rock, Arkansas, but he later went on to be one of founding fathers and leading citizens of Burlington, Iowa. Continue reading